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[Chinese shoes Network - brand observation] Beaverton, Oregon, Nike Inc. (hereinafter referred to as "Nike") office, the former Tour de France, "seven-time champions" Armstrong's picture was removed from the wall. posted on this wall collage of dozens of athletes, they are different times for the Nike endorsement star. Just a month ago, has been to support Armstrong's sponsor Nike decisively with him draw the line, officially announced the lifting of the sponsorship contract. A book of evidence the United States Anti-Doping Agency (USADA) announced recently, allegations comeback fight cancer after 7 wins Tour de France champion Lance Armstrong of doping abuse, at the same time, the agency denied the Armstrong since 1998 All title and banned for its implementation. sporting goods giant Nike endorsement contract a lot of stars, which also makes it had to bear the negative news from the endorsement of the troubled star. Nike bring trouble to include frequent derailment Tiger & middot; Woods sex scandal caught Kobe & middot; Bryant and Ben & middot; Roethlisberger, and indecent words and deeds beneath Pennsylvania State University football teams. Even so, Nike chose to stand with them, it's the bottom line: private life is your thing, but when you are wearing Nike clothing, please observe the rules of the sport. The b jordan 3 katrina 2018 ottom line violation of Nike athletes will be ruthless abandon, such as the beginning of this century, Nike gave up tested positive for doping in track and field star Marian & middot; Jones, baseball player Jason & middot; good Dalby (Jason Giambi) in recognition After using steroids, Nike refused to join hands with him. more celebrity endorsements to spread the risk? In order to reduce the embarrassment caused scandal celebrity endorsement, some big brands take more celebrity endorsements way to spread the risks. For example, Pepsi has invited to Nicholas Tse, Sammi Cheng, Aaron Kwok, Louis Koo, Faye Wong, rain, Beckham, Ronaldinho, Roberto Carlos and the like. "select number of celebrity endorsements, indeed can spread the risk to some extent, in effect." Adfaith ???? management consultant, told reporters that a number of stars at the same time or different times words, can strengthen the brand position and influence maintain brand vitality and attractiveness, but also differences in the use of different stars different product lines support sub-brand. For example, Nike sports products generally by the famous athlete endorsement, leisure series may endorsement by the Civic star non-athletes. However, "more celebrity endorsements can be described as double-edged sword", Professor of International Business Administrat cheap air jordans ion, Shanghai University of Finance and Economics Department of Marketing Chao steel orders, enterprises can make use of a number of star's influence grew rapidly, and once the individual spokesperson situation occurs, others can continue to serve as the representative of the brand image, to spread the risk, but also lead to not enough focus on brand image, distinctive. innovative products to reduce dependence Nike is one more brand spokesperson, of course, one of its star of negative news by upsetting the brand, but now for Armstrong's "down", Nike has been like the past so tangled and worried, because The company's marketing reliance on superstar has been greatly weakened. In the past three years, Nike's advertising budget spent on traditional media declined by 40%, despite a record of its marketing budget in 2011 reached $ 2.4 billion. Company Advertising Age survey data show that Nike reached $ 800 million in 2010, non-traditional marketing budget, the proportion of total marketing budget in the United States ranked first in the advertiser. Nike found its core audience - young man moved from the television on the Internet, so hope can occur and customer relationship through innovative products directly, engaged in among their lives, control of their data, their grasp needs more effectively influence them. If you p Retro jordans for sale ut the lid slightly larger than an adult thumb chip into a special Nike running shoes, this kind is called Nike + classic product that can track the movement you include time, distance and energy consumption and other data, including and encourage you to transfer the data to above, where you can get some suggestions for training, but also with friends to share their income. Michael era, Nike in order to attract more attention, and only in the US Super Bowl (Super Bowl) game, then have a maximum of over 200 million people / day attention, and now every day can easily achieve this Magnitude. While no financial details about Nike + but some foreign analysts say, Nike + increase the number of members by 55 per cent in 2011, while its running business up to 30% revenue growth, to $ 2.8 billion, Nike + contributed. "more celebrity endorsements is to deliver the brand values ??through personal influence at the same time generate the target customer 'pull' and direct way to reach consumers more of a direct 'thrust'," Yang Jianxin think, Marketing of the two different directions in nature, but accurate, interactive, cost advantages are not available in the traditional market. more "sticky" than the star increase digital marketing is another advertising giant Procter & Gamble to get rid of in the new media era "Star air jordan 11 space jam for sale addiction," the latest strategy. In recent years, Procter & Gamble gradually realized in the search engines, social networks and other precision marketing platform, for different markets can be used to promote the combination of different, more cost-effective delivery of advertising, which previously P & G's advertising costs are mostly used in the celebrity endorsements to master of traditional media. "fundamental transformation of P & G's marketing approach will make it to reduce investment in the field of traditional media in favor of the creation of more personalized for each consumer." P & G's global marketing and brand building officer Marc Pritchard also had media said. "Of course endorser also will be part of the huge marketing budgets of these large FMCG companies, after all, as the TV ads with celebrity endorsements marketing approach for a mass consumer brand or its necessity, but they are in the company's marketing plan dominated the era is over. "Foreign Economic and Trade University, Associate Professor, Department of Marketing ?????? said. (Chinese shoes Network - the most authoritative and most professional Footwear News)NIKE Air Flight high popularity 89, in 89 years when it is just out of the contemporary shoe fan obvious facts, even when the early launch of the air jordan for saving 4, also from Air Fligh jordan retro 14 white/fuchsia blast/black t 89 and Flight sole design "in the Jumpman Logo, was quite into one of the sneaker style of work. : Brand Name: Air Flight Nike? well-known sports brand NIKE and Portland children's Hospital Doernbecher Children 's Hospital cooperation has several years, Nike had chosen such cooperation, it is in order to help the hospital inside the child, the child's dream into reality. "The greater the power, the greater the responsibility," this sentence from the "Spider Man" inside the classic statement, but also reflected in the body of Nike. is not designed by any of the top designers. All the shoes are designed by children in the hospital. So far, all the shoes designed have been sold for over $5 million. To celebrate the tenth year of cooperation between the two sides, Nike has unveiled a Nike Dunk Lo designed by Lance Dillon in 2007. The font on the top of the shoe, like Sanskrit, is particularly attractive, and the font is etched over the body of the shoe. It is reported that this shoes will be sold in August 31st Nike retailers and official stores, like friends can pay attention to. Not only to buy a pair of good shoes, but also for the charity to do their part. In the Under Armour Stephen Curry Curry released 4 key players for its boots, Under Armour and Microsoft also ushered in a cros jordans on sale online s-border cooperation, the two sides launched the Xbox One X x Under Armour Curry 4 "More Power" VIP Kit package, set includes a pair of special version of the Curry 4 ball shoes, this pair of ball from custom Custom master Mache Kicks, Xbox Logo in the body of the shoe is the most conspicuous position, package also includes a full set of Xbox equipment, Stance socks and a Xbox theme of the special box. Unfortunately, the package is not available for public sale.John Wall officially left the Reebok joined adidas Basketball 2013-12-08 22:52:38 Wizards champion Lang & nbsp; John Wall this season, has been unable to play due to injuries, recently returned from injury slowly preparing to return to court for & nbsp; Wall replace their shoes first sponsor. It is reported that, Wall has now officially left the Reebok, switch to adidas Basketball, pity that have not been on foot through its owner since Reebok Wall 3 exposure so long. Earlier today, Wall also put themselves in the game's first adidas basketball shoes, a red adidas Top Ten 2000, hopes the new champion Lang shoes can help quickly recover pre-injury status. On the other hand, due to the Wall's departure, which Reebok Zig series of basketball shoes will also be halted, which also indicates that Reebok except 2013 another pair of ultra-classic engraved, its now no baske buy cheap jordans online tball season shoes update, and whether this is something to be sorry for things? Sneaker Today in History: LeBron formally signed Nike 2013-12-08 23:19:02 10 years ago today, 18-year-old LeBron James signing Nike, opened the road to glory Lebron series. In 2003, LeBron to $ 93 million contract with Nike signed a seven-year endorsement contract, and by 2010, the two sides once again signed a seven-year contract, I believe that the annual salary of not less than $ 15 million. LeBron series has reached the tenth year, and you most prefer double LeBron shoes it? Extra Butter x Asics two joint shoes exposure 2013-12-08 23:35:13 New York fashion shoe Extra Butter recently teamed sports brand Asics, introduced a mysterious joint footwear. This time, two pairs of shoes a joint mystery has finally unveiled its true colors, the series includes the & nbsp; Asics Gel Saga and Asics Gel Lyte 3 two shoes, Asics Gel Saga charming white purple gradient design presents; and & nbsp; Asics Gel Lyte 3 places understated texture of the blue-black suede material to build. It is reported that these two shoes are the shelves this year, more information can focus our follow-up reports. Nike KD 6 & quot; Paris Tribute & quot; on sale soon 2013-12-08 23:37:13 Nike KD6 since the release of new color constantly, to celebrate the Nike shoe Cheap jordans online air jordan 11 blackout for sale owner Kevin Durant to visit Paris, especially for iD of a & nbsp; Nike KD 6 & quot; Paris Tribute & quot; color. Color inspired by the famous Paris Saint-Germain soccer team, choose the team's iconic color design, with simple white shoes with red tongue, midsole and a blue lining, Swoosh and other decorations, shoes the inside is also printed with the words Paris, in order to highlight the theme. It is reported that this & nbsp; Nike KD 6 & quot; Paris Tribute & quot; will be September 6 Exclusive Offer Nike Les Halles shop, you can actually build a landing NikeiD same color design KD6.New Balance this year, the main push shoe 247 version of many, the color is not less. With the advent of the hot summer, NB once again launched a light color design for 247. Compared to other brands of small white shoes, the biggest feature of NB is - cost-effective. The shoes are made of leather with mesh, light beige, very refreshing. NB has been listed on the official website and designated suppliers, such as Feature, priced at $80. APP download [get], WeChat public number: [get movement trend], scan code take you into the forefront of Sneaker, fashion trends, more free shoes true and false authentication service, you experience! ??????high heel shoes cupcake toppers Whole roasted cauliflower Recipe Whole Roasted Cauliflower Cauli jordans on sale mens flowers and World new bracelet technology Striped Terry Fleece Hoodies for Baby Old Navy All things baby Hoodies Old Navy and Navy heel shoes cupcake toppers Whole roasted cauliflower&nbs" /〉 outlet air max DIY Smartphone Black Light Black Lights and Smartphone gucci shoes on sale for men Lofted sleeping nooks My daughter would be in heaven Cameron s room Sleeping Nook Nooks and Loft high heel shoes cupcake toppers Whole roasted cauliflower Recipe Whole Roasted Cauliflower Cauliflowers and World Nike Air Huarache can be said to be one of the necessary summer shoes, in the winter after the silence, in this spring and summer, Nike, Air, Huarache must rise a wave, a variety of new colors have been exposed. This brings , Nike, Air, Huarache , Ultra, Premium, new color, "Olive"". The crisp olive green appears above the breathable mesh upper and matches the crisp white base of the epicenter. It looks very cool. At present, the shelves have designated suppliers, such as Foot District, interested friends, do not miss. number: 833147-201 APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience! during Paris fashion week, Maison Margiela and COMME des GAR? ON and Dot respectively cheap foamposites with Byronesque Comme carry out limited shops, public sale of both brands of their Vintage items. Moving address from the adult cinema moved to a church next to the sale of single items from 1989 to 2009, ranging from $$2000 to $10000. It is reported that and Byronesque will be the future cooperation in and Dot Comme will sell vintage clothing and Opening Ceremony. APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience!Jordan Brand created a 'Rainbow Pack' Rainbow Sample suite in 2012, which included all shoe types from Air Jordan 1 to Air Jordan 2011, and presented the two adjacent colors in the same color. This rumor suit only 4 sets, each pair of shoes is like a rainbow in the bath after After rain the sky looks blue. by showing the colors. shoes broke the great God @Pinoe77 recently sought the price information of Jordan 5 in the twitter on the $15000, did not expect this double Sample actually asking for $$, this price is really silent female tears. of course, friends who are interested can buy the shoes on Ebay. APP download [get], WeChat public number: [get movement trend], scan code take you into the forefront of Sneaker, fashion trends, more free shoes true and false authentication service, you experience! Beijing time on May 8th, the Cavaliers defeated the Raptors 109-102, swept the opponent into the final division. The Erwin had 27 points and 9 assists and 4 steals, with critical moment Erwin single-handed scored 11 points, to ensure that the team's victory. today Erwin has a new Kyrie 3 PE with a pair of black tones on his feet. strikingly, this pair of PE uses a wide line of decorative patterns on the upper, and the middle of the red Swoosh has an eye pattern. Sharp eyed Owen may have seen the honey, the pattern is from Michael the tattoo on his left arm. Erwin tattoo features in 2K series games. culture in Arabia, this pattern is the meaning of "Hand of Fatima", Fatima (Fatima) is the daughter of the prophet Mohamed, she is the Arabia legend of the goddess of the moon, it can cure all diseases of her hand believers. So Hand of Fatima is a symbol of blessing, peace and health in Arabia culture. hopes Erwin will stay healthy in the playoffs and play his offensive level. APP download [get], WeChat public number: [get movement trend], scan code take you into the forefront of Sneaker, fashion trends, more free shoes true and false authentication service, you experience!???? after the first wave of color series in North America limited sale and get a good response, Under Armour for the Stephen library to build the first leisure shoes? Curry Lux and tight??? Then launched a wave of new color series. The Curry Lux once Curry One as the starting point of modeling, to be transformed into life. 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